Focus Group

To what extent do “Apple People” identify with their devices?  Are their purchases based more on social pressure or advertising?  And to what extent do Apple products provide consumers with a feeling of group inclusion?  These questions formed the basis of a focus group conducted in July 2012.  A recording of the focus group is available below along with an analysis of the findings.

Focus Group video – click here

For the Focus Group report, click here.

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